![]() I turn down at least 9 out of 10 people who want to work with me, and my office currently has standing orders for enough work to keep me and my staff busy non-stop for the next two years. And, if you can do it, I mean really do it, you can virtually write your own ticket.” The ability to write copy that brings in orders on a profitable basis is as rare as hen’s teeth. If you master this skill you should never again have to worry about money. The ability to write ads and/or letters that sell is by far the most wonderful money-making skill you could ever hope to acquire. Rather than tell you about Gary Halbert (who, by the way, was a legend in his own time…according to him…and just about everyone else who knew him) I’m going to excerpt from one of his many newsletters. “ Carl GallettiĬopywriter, Entrepreneur, Speaker, Author, Top Internet Marketer But today you can get most of the issues on line for free. And I wouldn’t part with it for any price. I was a subscriber for the life of the newsletter and every single copy is in my files. I later found out from his office that I was one of the very first people to subscribe. I later found out that the piece was part of ‘The Boron Letters.’ I immediately ordered a subscription to Gary’s newsletter ($195 per year – that was September, 1986). I knew instantly that the author of that piece was now revealed to me. And in that promotion, Gary talked about his Tova Ad and I remember that story from the ‘LETTERS TO MY SON’ piece in Jay’s newsletter. It was a promotion for ‘The Gary Halbert Letter’. “But, before I was able to make the call, I received a letter in the mail. ![]() After reading it, I was determined to find out who wrote it. It was brilliant and insightful and contained lots of great information about copywriting and marketing. While reading Jay Abraham’s newsletter, ‘Your Marketing Genius at Work’, I read a piece called ‘LETTERS TO MY SON.’ It was written by an unnamed author and was a series of letters from someone in prison writing lessons to his son, Bond. “I first discovered Gary Halbert in a very strange way. ![]()
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